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Our vision is to live in a world where no one develops a preventable cancer.

Our mission is to champion the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, so that we can help people make informed lifestyle choices to reduce their cancer risk.

Thanks to your support and our work, cancer prevention through lifestyle is now accepted worldwide as scientific fact.

A third of common cancers can be prevented through healthy diets, weight management and physical activity. That’s over 84,000 cases of cancer prevented in the UK every year. However, annually more than 160,000 people still die from cancer in the UK and that figure continues to grow.

As the recognised experts, we are at the heart of discussions around the vital need for action on cancer prevention, and as a unified network we are informing and empowering people to take action to reduce their cancer risk.

This year has been challenging as the charity sector has faced criticism about fundraising practices. We thank all our supporters who are central to our cancer prevention work and reassure you that we remain committed to the highest standards of fundraising. There is no room for complacency and we will continue to review our practices to ensure we meet the changing regulations.

With your help, we can continue to fund innovative scientific research to learn more about cancer prevention; we can continue to translate that research into practical advice to help individuals reduce their cancer risk; and we can advocate for effective policies to reduce the cancer burden in the UK and worldwide.

Together, we CAN prevent cancer.

Signature

Marilyn Gentry, Founder & Chief Executive

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